Inside the Publishing World with editor Erin Pascal
Guest Bio
Erin Pascal is the Senior Editor for Kids Books and Licensing at Andrews McMeel Universal. Before her current role, she held editorial positions at Scholastic, Disney, and Simon & Schuster. Raised in Pembroke Pines, Florida, Erin graduated with a BFA in Writing, Literature, and Publishing from Emerson College. In her free time, Erin enjoys veganizing family recipes, taking her mini Bernedoodle, Obi, to the dog park, practicing Pilates, and browsing local farmers' markets. She currently lives in Los Angeles.
Key Discussion Points
- Making Submissions Stand Out:
Erin emphasizes the importance of research. Authors should know the preferences of the person they are submitting to and ensure that their submission aligns with what the editor or agent is looking for. It's essential to communicate clearly about the author's goals and vision for their book.
- Trends in Publishing:
Current trends include manga, anime-inspired art, horror, and graphic novels. Erin highlights the importance of niche markets and creative stories, citing a book about pin trading that combines mystery, adventure, and fantasy.
- The Acquisition Process:
Erin explains the detailed acquisition process at Andrews McMeel Universal. It starts with weekly editorial meetings where submissions are reviewed. If a project is promising, it moves to the sales and marketing teams for feedback. An acquisitions memo is then prepared, and the project is discussed in a weekly acquisitions meeting to decide on print runs and marketing strategies.
- Author Platforms:
While having a large following can influence print runs, it is not the only factor in acquisition decisions. Content quality and the ability to engage with the audience are crucial. Erin also emphasizes the importance of maintaining a positive online presence, especially for children's book authors.
- Diversity and Inclusion:
Erin seeks books that normalize different neurodivergences and religious minorities without making these aspects the central theme. She values stories that reflect diverse experiences in an authentic and integrated manner.
Conclusion
Erin Pascal offers a wealth of knowledge about the publishing industry, from crafting standout submissions to navigating current trends and understanding the acquisition process. Her emphasis on meaningful partnerships between authors and editors, along with her commitment to diversity and inclusion, provides a comprehensive view of what it takes to succeed in today's publishing landscape.
Mentioned Links
- Visit Andrews McMeel Universal
- Follow Erinn Pascal on Twitter for updated manuscript wishlists
Beth McMullen
Author
Beth McMullen is the author of the Mrs. Smith’s Spy School for Girls series , the Lola Benko, Treasure Hunter series, and The Secret of the Storm series (Aladdin/S&S).
She is also the author of the Spy Mom series (Hyperion).
Beth lives in Northern California with her husband, kids, and very grumpy cats. She's obsessed with podcasts and might give up writing in order to have more time to listen. Could happen.
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